RFID Cards
A Google review NFC card opens your business's Google review page when a customer taps it with an NFC phone, helping collect feedback in shops, restaurants and at events. Made from acrylic and customisable with your branding and a QR code. Send your review link and artwork for a quote.
Free standard samples · Quotation within one business day
An acrylic body keeps the card clean and elegant.
The card is small, lightweight, and can be easily placed at checkout counters, tables, or given to customers, making it convenient for any business setup.
Can be tailored with the business’s branding, logo, and personalized messaging to create a professional and engaging look.
| Product Name | Google Review NFC Card |
| Size | 80mm*50mm, 105mm*70mm, 165mm*108mm, or customized |
| Material | Acrylic |
| Chip Type | NFC chip |
| Protocol | ISO14443A |
| Crafts | unique qr code, barcode |
| Applications | restaurants, shopping malls, events,etc. |
Easy to Use: Customers can leave a review with a simple tap of their NFC-enabled smartphone, making the process quick and effortless.
Boosts Online Reputation: Encourages customers to provide feedback, helping businesses collect more genuine reviews on Google, which enhances credibility and visibility.
Enhances Customer Engagement: Provides an innovative way to interact with customers, making them feel valued and more likely to share their experiences.
Cost-Effective Marketing Tool: Offers a low-cost method to promote the business online and attract new customers through genuine reviews.
Real-Time Feedback: Enables businesses to receive real-time feedback, allowing for quick response to customer concerns and continuous improvement.
No App Required: Current iPhones and Android phones open the review link directly, with no app to download, reducing barriers for customers to leave a review.
A Google review NFC card is an acrylic block, a printed PVC or wooden card, a table stand or a sticker with a small NFC chip inside, encoded with one link: the review link for your own Google Business Profile. When a customer taps it with a phone, the phone opens that link and the Google review screen for your business appears, with the star rating ready. The chip is an NTAG working at 13.56 MHz on ISO/IEC 14443 Type A, an NFC Forum Type 2 tag that phones read without an app. The card stores no data about the customer and reports no statistics to you or to Google; it is a fast, physical shortcut to the page where the review is written.
No app is needed on a current iPhone or Android phone; the NFC cards page sets out which older models need an extra step first. Print a QR code to the same link beside the tap zone: it serves phones without NFC or with NFC switched off, older iPhones, and a customer who already has the camera open, because iPhone background reading pauses while the camera is in use (Apple Core NFC). Every tap and scan goes to your public Google review page, so the card cannot screen or filter a review before it posts.
The link you send us is your own — the one Google generates for your business, not a generic address. In your Google Business Profile, select Read reviews, then Get more reviews, and copy the short link, which looks like `g.page/r/…` (Google's instructions). Google also offers a review QR code there (computer browser only). That link opens the review screen for your business directly. You can also build the place-ID review URL, of the form `https://search.google.com/local/writereview?placeid=…`, using Google's Place ID Finder. Both forms work on current iPhone and Android.
We write the link as a plain NDEF URI record — a plain `https` link, which is the format every modern phone opens without an app or a setup step. There is no need for app-launch records, custom MIME types or Smart Posters; they add nothing for a review card and fail on some phones. After the link is confirmed we can lock the chip so a stray tap from an NFC-writer app cannot change it; locking is one-way, so we lock only once the link is verified.
Test on the phones your customers carry — at least a current iPhone, a current Android and an older mid-range Android — and check that the tap opens the correct review screen through a phone case and on the actual counter. Once the link is written, we read each card back to check it, and the order includes a data report in Excel, CSV or XML (encoding service).
You have a choice about how stable to make the link. Encoding the Google link directly on the chip is the simplest option and needs no infrastructure of your own, but if your Place ID or profile ever changes you need new cards, or a re-encode of a rewritable chip. Encoding a link on your own domain that redirects to the Google review page keeps the printed cards working through a profile change — you update the redirect once instead of reprinting — at the cost of running that redirect yourself. The redirect must forward every tap straight to Google; a rating screen in between is review gating. For a single shop the direct link is usually enough; for a chain the redirect is worth the effort.
To set up a review NFC tag, copy your Google review link, write it to an NTAG213 tag as a single `https` link with an NFC writer app, test it on an iPhone and an Android phone, then lock it or set a write password. Distributors can order blank tags and encode them in-house:
| Protection | Effect on an NTAG 21x chip | Use it when |
| None | Any NFC phone with a writer app can overwrite the link | Testing only |
| Write password | Still readable by everyone; rewriting needs the 32-bit password | The link may change later |
| Permanent lock | Lock bits make the link pages read-only; irreversible. Also set CFGLCK so no one can switch on a password of their own | The link is final and the card is in public |
All three are in the NXP NTAG213/215/216 datasheet (§8.5.2–8.5.3, §8.5.7, §8.8), which calls the password a convenience, not strong security. We can encode and lock cards before shipping: state the requirement in the order, and agree any password handover separately, never in the inquiry form (encoding service).
| Chip | User memory | Note |
| NTAG213 | 144 bytes | Ample for a review URL; the usual choice |
| NTAG215 | 504 bytes | Headroom for a longer link or a second record |
| NTAG216 | 888 bytes | Largest NTAG 21x memory, rarely needed for a single link |
A review link is short, so an NTAG213 is almost always enough (memory figures from the NXP NTAG datasheet). To check your own link, paste it into our NDEF generator and tag capacity checker, which shows its encoded size and whether it fits. Give any printed QR code the same link as the chip so both paths land on the same screen.
The card only makes the ask easy; the rules on what you may ask are Google's, and they matter. In plain terms: you may invite every customer to leave an honest review, and removing friction with a tap is fine. You may not offer a discount, a free item, loyalty points or any other reward in exchange for a review. You may not ask only the customers you expect to be happy while routing unhappy ones to a private form first — that practice, called review gating, is against Google's policy. And you may not write reviews for customers, or ask staff, friends or family who were not customers to post them.
Google's Maps content policy also says merchants should not require or pressure customers to review while on the premises, or ask staff to collect a set number of reviews.
An NFC review card is structurally clean on the biggest of these points: every tap opens the same public Google page for every customer, so there is no sentiment screen in the middle. Policies do change, so check Google's current review content policy and its get-more-reviews guidance before you print, and keep the staff prompt honest — invite everyone, not only the ones you expect to give five stars.
A good Google review NFC card design gives the card one job. A customer looks at it for only a few seconds between finishing service and the next thing demanding their attention, so the action has to be obvious at a glance. Put the ask first and the branding second, name Google so the customer knows where the tap goes, and use a short line with an imperative verb.
The body can be an acrylic block or card, a printed PVC card, a wooden card, a table stand or a sticker, in sizes from a business-card 80 x 50 mm up to a 165 x 108 mm counter block, or a custom shape (see the specification above). A matte or soft-touch finish reads more reliably than gloss, which throws glare under counter lighting. If the card will sit on a steel counter, tell us — metal detunes the NFC antenna, and an on-metal construction corrects for it.
Popular Google review display ideas are a counter stand, a board by the exit, an NFC sticker on a menu or door, and a take-home card; each carries a tap icon, a QR code to the same link and a neutral line such as "Review us on Google".
| Idea | How it is built | Design note |
| Counter stand | Acrylic block or stand | Tap zone and QR code on the customer's side of the till |
| Exit board | Your sign with an NFC sticker behind the tap icon, or a custom-size acrylic block (confirmed in the quotation) | At hand height on the way out, not behind the till; only thin, non-metal material over the chip, checked on a sample |
| Take-home card | PVC, wooden or acrylic card | Lets the customer review later, without being asked on the spot |
| Menu or door sign | NFC sticker with a printed tap icon | On metal, ask for an on-metal construction |
| Setting | Where the card goes | Why it works there |
| Counter or reception | Acrylic block or stand by the till | The customer has paused to pay; a staff hand-over fits the moment |
| Restaurant table | Table tent or stand | Reaches the guest during the meal, before the bill arrives |
| Bill folder or receipt | Card tucked into the check presenter | Caught at the settle-up moment, while the visit is fresh |
| Hotel checkout | Card or stand at the front desk | Departure is a natural pause; staff can prompt at check-out |
| Delivery bag | Printed insert or sticker on the bag | Reaches take-away and delivery customers who never see the counter |
| Service van or on-site | Card handed over at job completion | For trades and mobile services, the review moment is at the customer's door |
Placement decides more than the card body does. The card works best where the customer has just finished the visit, has a free hand and is paused for a moment — the settle-up at a table, the hand-over at a counter, the check-out at a hotel desk. Hand it over with a short prompt; a card stranded on a wall behind the till is easy to miss.
The verbal ask is what turns a card on the counter into reviews. Ask at the natural end of the visit — after the bill is settled, the checkout is done or the service is finished — with the card already in hand so there is no fumbling. Keep it to one warm sentence that names Google and implies the action.
Handle an unhappy customer first. If someone had a poor experience, resolve it, but do not hold the card back or send them to a private form instead: the policy is to invite everyone rather than steer only happy customers to Google. In tourist-heavy venues, a short two-line ask in two languages beats one long line. A verbal prompt drifts within a few weeks without a reminder, so keep the script written down where staff can see it.
The card reports no counts to you or to Google, and you cannot measure it the way you measure a web campaign. The review link points to Google's own page, so attaching your own UTM tags to it does not help — Google does not pass those parameters back to any dashboard you control. Measure the outcome instead: watch your review count and star rating over time in Google Business Profile, and use the profile's own performance view for calls, direction requests and clicks. Recent reviews carry more weight than old ones, so a steady trickle is worth more than a one-off burst.
If you do need per-card or per-location tap counts, route the link through a redirect on your own domain and count the taps there, before the redirect forwards the customer to Google. That is the only reliable way to attribute taps, and it is the same redirect that keeps your cards editable.
Each location has its own Google Business Profile and its own review link, so give each location its own card — never a single corporate link, which would send every review to the wrong profile. Number or name the locations in a simple record that maps each one to its link and its card batch, so a reprint six months later is unambiguous. The redirect pattern earns its keep here: the printed cards stay identical while each location's redirect points at its own profile, and a profile change or a franchise hand-over becomes a one-line edit rather than a reprint. Plan a modest reorder into the budget as cards are worn, lost or refreshed.
Google review NFC cards are quote-only. Send us your Google Business Profile review link and your artwork, tell us the format — acrylic card or block, PVC or wooden card, table stand or sticker — the size and the quantity, and we confirm the price and lead time in the quotation. We have manufactured RFID and NFC products in our Shenzhen factory since 2008. Standard samples are free and customised samples carry a setup fee; standard products run a 2 to 3 week lead time, with larger orders scheduled individually, and we reply within one business day. Printing, numbering, encoding and QR printing are available. We make the cards, stands, stickers and encoded tags; we do not provide review-management software, review monitoring, tap analytics or redirect hosting. Start on the contact form, request a sample pack, or browse the wider RFID cards range and the NFC business card programme guide.
From your Google Business Profile: select Read reviews, then Get more reviews, and copy the review link, or use the place-ID review URL. Send that link to us and we encode it to the chip. If you do not have the profile set up yet, that has to be done first on Google.
No. A tap opens your Google review page in the phone's browser or Google app. The customer signs in with their own Google account to post the review; nothing is stored on the card.
The card points to the link encoded on it. If your review URL changes, you need new cards, or a re-encode if the chip was password-protected rather than locked. Tell us in advance if you expect the link to change.
Any NFC phone with a writer app can rewrite an unprotected tag. NTAG 21x lock bits make the link permanently read-only; a 32-bit write password stops casual rewrites but lets the password holder change the link. On a card in public, also lock the configuration pages so no one can switch on a password of their own.
Yes. We can print a QR code to the same review page alongside the NFC area. It reaches phones without NFC or with NFC switched off, an iPhone 7, 8 or X whose owner has not opened NFC Tag Reader from Control Center, and customers who tap at the wrong spot.
No. Google lets you invite customers to leave honest reviews, and a tap card just removes the friction. What is against policy is offering a reward for a review, asking only the customers you expect to be happy while routing others to a private form (review gating), or posting reviews for customers. Because the card opens the same public Google page for everyone, it avoids the gating problem by design. Check Google's current review policy before you print, as the rules change over time.
Yes. Each location has its own Google Business Profile and its own review link, so each needs its own card. A single corporate link would send every review to one profile. For a chain, encoding a per-location redirect on your own domain lets the printed cards stay identical while each one points at the right profile, which also makes reorders and profile changes easier.
Not from the card or the Google link itself. The link goes to Google's own page, so you cannot attach UTM tags and read them back. Track the outcome in Google Business Profile instead — your review count over time and the performance view. If you need actual tap counts, route the link through a redirect on your own domain and count the taps there before it forwards to Google.
Send the product, quantity and application so we can confirm the options and pricing for your project.
